Ship GTM automations
10x faster.
APIs, integrations, data pipelines — you build the glue that makes revenue operations work. Caret lets you prototype in minutes. Code and documentation in one place.
Full API access · AI-assisted coding · Document as you build
You know the drill
Integration work shouldn't feel like this.
One-off scripts scattered everywhere
A script here, a Zapier there, a Lambda somewhere. Your GTM stack is held together with duct tape.
Code without docs (or docs without code)
Your script works great — until someone else needs to run it. Then you're writing docs you'll never maintain.
Writing boilerplate for the 100th time
OAuth flows, pagination handling, error retries. You've written this code before. Many times.
Context switching kills your flow
VS Code for code, Notion for docs, Postman for APIs. Four tools for one integration.
From idea to integration in 3 steps
Describe what you need
Tell Caret what integration you need. It generates auth, API calls, pagination, error handling.
Run, test, iterate
Execute in a live environment. See results inline. Modify and re-run instantly.
Document as you build
Your notebook IS the documentation. Explanation + code + output. Share with teammates.
Connecting to HubSpot API... Fetching deals with closedate in current month... Found 47 deals: ┌─────────────────────┬───────────┬────────────┐ │ Deal Name │ Amount │ Stage │ ├─────────────────────┼───────────┼────────────┤ │ Acme Corp │ $45,000 │ Closed Won │ │ TechStart Inc │ $28,000 │ Closed Won │ │ Global Systems │ $120,000 │ Closed Won │ │ ... │ │ │ └─────────────────────┴───────────┴────────────┘ Total closed: $847,000
Lead Source Conversion: Google Ads: 23% (highest) LinkedIn: 18% Referral: 31% (highest!) Organic: 12% Outbound: 8%
Build integrations for your stack
Connect to any API. AI generates the authentication and boilerplate.
Your toolkit for GTM development
Everything you need to build, test, and document integrations.
AI Writes Boilerplate
OAuth flows, pagination, rate limiting, error handling — Caret generates it all. You focus on business logic.
API Explorer
Test APIs inline. No switching to Postman. Make calls directly in your notebook, see responses formatted.
Secrets Management
Store API keys securely. Reference them in code without exposing values. Team-safe sharing.
Schedule & Automate
Turn notebooks into automations. Schedule any notebook to run on cron. Zero infrastructure.
Version Control
Full version history. Roll back to any point. Know what worked before.
Start From Templates
Pre-built integrations for HubSpot, Salesforce, Stripe, Slack. Fork and customize.
What GTM engineers build with Caret
Revenue Reporting Automation
Connect to Stripe, calculate MRR/ARR/churn, format as Slack message, schedule weekly.
Lead Enrichment Pipeline
Watch HubSpot for new contacts, enrich with Clearbit, update CRM, alert sales on Slack.
Competitive Intelligence
Scrape competitor pricing pages, compare to last week, alert on changes.
Customer Health Scoring
Pull usage metrics, subscription data, support tickets. Calculate health score, flag at-risk.
GTM engineers ship faster with Caret
I built our entire lead routing system in one afternoon. It would have taken a week. And the notebook IS the documentation.
We have 30+ integrations in Caret now. When something breaks, I see code, logic, and output in one place. Debugging takes minutes.
My favorite part is AI handling OAuth. Every API has different auth. Caret just figures it out. I focus on business logic.
Build your next integration in minutes.
Join GTM engineers shipping automations 10x faster.
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